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Why Xooms aren't flying off store shelves

posted Apr 8, 2011, 10:03 AM by Nathan Eliason   [ updated Apr 8, 2011, 10:15 AM ]
    As many people know, the tablet computing market is growing in ferocity, and this leads to pressure in corporations to compete in the tablet area. For example, Acer's CEO, Gianfranco Lanci, was fired this week because he wasn't doing anything to advance in the tablet computing department. 
    The rise of the iPad has been one of much discussion, and yet the Motorola Xoom seems to be a noble competitor. It is sleek, fast, and comparable to the power of the iPad 2, as well as running Android 3.0. But no one stands in lines that stretch for miles for the Xoom, and yet that happens with the iPad (2).
    The simplest reason why this happens is because of applications. There are so many apps specifically designed for iPad that show off its amazing capabilities, and yet there is no "wow" factor in the Xoom's applications, just the regular apps anything else running the new Android can do, nothing special. 
    Even at Best Buy, the Xooms are in the PC section with all the other laptops, not even special enough to get their own place in the store. But when you walk into an Apple Store, you see rows of shiny new iPads, loaded with applications to amaze you and your peers. That is presentation, and that, as well as the sheer number of "wow" apps, may be exactly what gives Apple and the iPad the upper hand in tablet computing.